CHAPTER 2 : IDENTIFYING COMPETITIVE ADVANTAGES

           In chapter 1,i had learned that information technology is important for one organizations to make sure that all of their information will be know by all people.And now,in chapter 2,i was learned why competitive advantages are typically temporary,5 sources in porters 5 forces model,porter's 3 generic strategies and the relationship between business process and value chains.

          When one organizations want to strive their main objective,they should know that that are many competitors outside..so that,COMPETITIVE ADVANTAGES and FIRST-MOVER ADVANTAGES

should be pay attention by the organization for them to compete with the other organizations.

          Besides that,Porter's 5 Forces Model is the relative attractiveness of an organizational in industry which is BUYER POWER,SUPPLIER POWER,THREAT OF SUBTITUTE PRODUCTS/SERVICES,THREAT OF NEW ENTRIES and RIVALRY AMONG EXISTING COMPETITORS.All of this aspects shows that how the organizations create a effective ways to exist their products/services in market,so that other competitors can't produce the same product or services..for example,although MAS AIRLINES and AIR ASIA is same industry in Malaysia,but this 2 companies different from aspect about their fares and so on..

Airlines industry in Malaysia

       
          And the lastly is,VALUE CREATION.....this is the diagram above..:-