CHAPTER 4 : MEASURING THE SUCCESS OF STRATEGIC INITIATIVES

   

                                   MESRA CARD AND AEON JUSCO CARD

This to kind of smart card are one of the usually we see when we want to fill fuel into our vehicles and also shopping at JUSCO.What are the purpose of this card????

Company like Petronas,Jusco,NSK and Tesco also,they keep all of the customer information in this card.When customer use or buy their company and swap this card at counter,they wall get how much we buy their product and how many times we use it.Meaning that,this card as a medium for company to know any things of information about customer.This shows that the efficiency and effectiveness of the company are based on the data that are collected from this technology.

When company get all the data,they are immediately can know how far the product can be acceptable by customer and automatically they can make the improvement into their product to attract more customer interest.